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| facebook broadcasts for Nike app in positinig with the brand |
Buiding upon the facebook's Nike+Running app is a multi-platform app that connects with your smartphone whenever you go running. This is an example of another app that uses Facebook's social aspects to give the user an interactive experience, as you can share the distances you run and receive comments and likes. Facebook has make it alive for nike brand there is even a cheer function through which your Facebook friends can even comments on your running status, how facebook has make it as a platform to broadcast and innovation to help you run on you best and this is a great example of Nike's sticking to its brand message and encouraging brand engagement for their consumers. What nike do on its strategic plan is better way to get more people running and using Nike products than by making sure your online friends all know that you are outdoor activities.
The already robust app iTunes link, which records pace, distance and run route and encourages runners to challenge themselves,was originally designed to be motivational tool for runners. The new version upsthe motivational factor with the addition of a Facebook "Cheer Me On" run setting. Nike as a big brand on its innovation runners will now find a "Get Cheers'' option that they can toggle to on during the run setup process. In so doing, Nike+GPS will post a status update to the runner's Facebook profile that reads , Cheer me on with a comment and i will get on the run , i will get on the run how Nike brand connect to thier target audince
Any comments and “Likes” posted to the Facebook thread are automatically pulled inside the app as “Cheers” so that the runner can access and view the motivational sentiments shared by their Facebook friends. On completion of the run, the app will update the Facebook thread with the runner’s distance and pace, and a thank you message to friends who posted cheers. The latest version of Nike+ for iPhone also includes a “One More PowerSong” feature, another motivational element designed to encourage runners to beat their own previously set records by running the duration of one more song. App users can also select to broadcast their run to Facebook and twitter post-workout and view their records on the application’s history screen.
