Thursday, 4 October 2012

Brands increasingly are turning to social media apps as an effective way to interact with their target audience.


facebook broadcasts for Nike app in
positinig with the brand

Buiding upon the facebook's Nike+Running app is a multi-platform app that connects with your smartphone whenever you go running. This is an example of another app that uses Facebook's social aspects to give the user an interactive experience, as you can share the distances you run and receive comments and likes. Facebook has make it alive for nike brand there is even a cheer function through which your Facebook friends can even comments on your running status, how facebook has make it as a platform to broadcast and innovation to help you run on you best and this is a great example of Nike's sticking to its brand message and encouraging brand engagement for their consumers. What nike do on its strategic plan is better way to get more people running and using Nike products than by making sure your online friends all know that you are outdoor activities.
 
The already robust app iTunes link, which records pace, distance and run route and encourages runners to challenge themselves,was originally designed to be motivational tool for runners. The new version upsthe motivational factor with the addition of a Facebook "Cheer Me On" run setting. Nike as a big brand on its innovation runners will now find a "Get Cheers'' option that they can toggle to on during the run setup process. In so doing, Nike+GPS will post a status update to the runner's Facebook profile that reads , Cheer me on with a comment and i will get on the run , i will get on the run how Nike brand connect to thier target audince

Any comments and “Likes” posted to the Facebook thread are automatically pulled inside the app as “Cheers” so that the runner can access and view the motivational sentiments shared by their Facebook friends. On completion of the run, the app will update the Facebook thread with the runner’s distance and pace, and a thank you message to friends who posted cheers. The latest version of Nike+ for iPhone also includes a “One More PowerSong” feature, another motivational element designed to encourage runners to beat their own previously set records by running the duration of one more song. App users can also select to broadcast their run to Facebook and twitter post-workout and view their records on the application’s history screen.

17 comments:

  1. Yeah man social media makes your stakeholders feel that you care about them,remember we have to take an advantage of social networks to communicate with our stakeholders.Technology made things easier for brands.

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    1. it also make things difficult we losing the strength of one on one conservation

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  2. In the contemporary world the only best way to communicate with your stakholders is to consider the use of social networks because you will be able to communitate with many of your stakeholders at the same time and in an effective way and you will also be able to interact with one another.

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    1. true but how about the new innovation by nike in linking its brand using social media?

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  3. stakeholders are best rreachable on social media and having it will increase the number of stakeholders you have. Technology is improving for the better but i just afraid of what the future holds for us with technology because you nver know what they may replace

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    1. You need not consider to be scared be free and adapt

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  4. Social media help organisation to update their stakeholders about everything at a speed of light, by updating them stakeholders feel been taken care of and taken seriously by the organisation.Therefore,is important to make use of social media.

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    1. Thats many organisations has regconize that

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  5. yeah many organisation try by all means to reach their audiance, to what nike is doing is also their communication strategy which will strngthen their brand.

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    1. social media increase a company trustworthiness bra

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  6. This is the world of technology and any 0rganisation to survive has to be top with the audience interaction.

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    1. dont you think that technology has double the edge of technlogy

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  7. the social media enables the organisation to interact with the stakeholders controlling the messages and also getting a perspective of what the audience think of the organisation

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  8. social media is the best way to go it is the best platform to get your products out there

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    1. engage with its customers and get feedback

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  9. it about time that we realise the power of social media nad accept tha social edia is the way o go

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