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| Fraudulent meat in South Africa market |
The scandal of fraudulent meat products has led to PR crisis to the South African market, to be profitable market industry need to consider customers value than their competitors. Becoming the best buttery you need to provide food that values your customers. The butteries who are luck enough because they did not been identified by names, I suggest that they need to fix this problem as soon as possible without the focal point of experiencing loosing consumers. They need to understand that people have different religious, for instead some people who use or undergo traditional doctors they normally not eat pork. The meat industry failure to provide vital information on products has dented consumers because now they are concern of their health risks, doctors usually tell patients not to eat certain meat is not good to your body system , but how fear if consumers are being cheated. Moreover the fraudulent meat poses economic instability for example Zimbabwe has moved to secure border and entry points to ensure that contaminated meat from South Africa are not imported into the country. The meat industry can restore the public trust by spot checks by their food technologists and spot DNA testing, also state relevant ingredients on their products packaging.
