fraudulent meat products on the South African market

Fraudulent meat in South Africa market

The scandal of fraudulent meat products has led to PR crisis to the South African market, to be profitable market industry need to consider customers value than their competitors. Becoming the best buttery you need to provide food that values your customers. The butteries who are luck enough because they did not been identified by names, I suggest that they need to fix this problem as soon as possible without the focal point of experiencing loosing consumers. They need to understand that people have different religious, for instead some people who use or undergo traditional doctors they normally not eat pork. The meat industry failure to provide vital information on products has dented consumers because now they are concern of their health risks, doctors usually tell patients not to eat certain meat is not good to your body system , but how fear if consumers are being cheated.  Moreover the fraudulent meat poses economic instability for example Zimbabwe  has moved to secure border and entry points to ensure that contaminated meat from South Africa are not imported  into the country. The meat industry can restore the public trust by spot checks by their food technologists and spot DNA testing, also state relevant ingredients on their products packaging. 

Huge task to work on by Oscar PR Company



Nike susends Oscar's Contract

 

 

 

 

 

 

 

 

I think it would be difficult for Oscar PR Company to rescue his reputation. The incident take place on the 14 February 2013 has made coverage on every front paper, though Oscar PR Company is trying to pull a trick by arranging a memorial service to rebuild Oscar reputation showing him grieving and remains in deep mourning for the loss of his partner Reeva. The pressure is huge for the PR Company as a PR student I think Oscar team support and his family need to invite the media during the memorial service to show the world how they deeply care about what happen, privacy is not something to cry about at this moment but to nourish his reputation through using the media. I fully support the sponsors by withdrawing Oscar relations with their brand, as a brand you cannot win target audience using a face of someone who is facing murder charges, even though the court did not found him guilty but he did murder his partner. A brand stand for what its do and produce if Nike continue using Oscar on Nike brand it will send a message to the public that  “Just Do It”.