Nike susends Oscar's Contract |
I think it
would be difficult for Oscar PR Company to rescue his reputation. The incident
take place on the 14 February 2013 has made coverage on every front paper,
though Oscar PR Company is trying to pull a trick by arranging a memorial
service to rebuild Oscar reputation showing him grieving and remains in
deep mourning for the loss of his partner Reeva. The pressure is huge for the PR Company as a
PR student I think Oscar team support and his family need to invite the media
during the memorial service to show the world how they deeply care about what
happen, privacy is not something to cry about at this moment but to nourish his
reputation through using the media. I fully support the sponsors by withdrawing
Oscar relations with their brand, as a brand you cannot win target audience
using a face of someone who is facing murder charges, even though the court did
not found him guilty but he did murder his partner. A brand stand for what its
do and produce if Nike continue using Oscar on Nike brand it will send a
message to the public that “Just Do It”.
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