Does MTN still familiarising the name?



MTN still familiarising the brand by different adverts on

television. Picture Source: www.timeslive.co.za

 The MTN still becoming one man standing on positioning the organisation's  brand. According to Timeslive on 23 August 2012 "MTN SA, still reeling from the Iran cellphone scandal, is embroiled in a new bruishing battle, this time involving its legal department and a retrenched whistle blower.What draw my attention here is how MTN position their yellow brand colour on advertisement. The temperature did change once off this year August in South Africa where by we saw MTN using the Snow as their scheme contrast.Many organisation found it difficult to position themselves if there is crisis management in the organisation,the reason may be that the organisation still experiencing growing processes,but organistion like MTN have their edge. Looking the whole story of fraud which also involve its internal and external stakeholders on not doing their job in co-operative form. The MTN SA still providing their target audiences what is best,building new relationships and sustaining the name MTN,  by Familiarising the name in a continuous repetition of the name, especially in media coverage.This supportive relationship strategy or used by MTN SA on channelling their message,look how MTN top eight (Wafa Wafa) gives MTN publicity when reporters and commentators describe the competition everything is Dial, is how two way communication takes place. for more

Moving alongside of Social Media

The 'Facebook Rapist' Thabo Bester,  

 Putting the social media in context ,which i can agree that is the main umbrella for many organisations.So far the innovation of technology has put the world in a global village.Many organisation relies on social media to send their message without any cost.According to what i see now social media such as facebook and twitter plays an important role for example the Kaizer Chiefs twitter has seed the side story idea about their manager Bobby Motaung  on charges of fraud.In this form the twitter has put the word making the job of the public relations much easier for Kaizer Chiefs as an organisation. The credit must be given to the social media platform, even though there are some disadvantage on how people in a society use it,moving along the side look how the 'Facebook rapist' end up, breaking this into communication because he knows that most of the people love social media, he took the advantage to use it even organisations do so, to

• To build  Brand awareness
• To generate brand engagement
• To influence consumer perceptions

 My concern is to convert the above points to social life that social media brings to our life,the brand awareness is that people post their sexy pictures on Facebook, but moving alongside is no long for memories is to foster conservation to comment how sexy you are.look how people take video's and upload on You tube this eventually influence other people perception and decrease the chances to be seen as a professional employee in a workplace.

Supersport still bread feed their audience

above:The best and highly respected commentator,Baba Mthethwa

 Absa and the Premier Soccer League (PSL) announced on Wednesday, 08 August 2012 ,that an agreement has been signed that will extend Absa’s title sponsorship of the Absa Premier until 2017 until 2017.In the other hand PSL looks to climb up the continental national championships rankings, SuperSport is packaging a bigger and better PSL broadcast product for the new season.An increase in the number of matches to be broadcast live, a boost in the number of matches broadcast in High Definition, and the addition to the commentary team of household names who they will join the ever entertaining man of the mic Baba Mthethwa,Sizwe Mabena, Brian Baloyi (analysts)  , Isaac “Shakes” Kungoane (analysts) and Craig Rosslee.I hope and believe that the commentary team will ensure to deliver best season, with an ever growing football in South Africa.Supersports gives the fan interaction in  level opinions,score during the match,news headlines through social media platforms such as Facebook, Twitter.Supersport also gives their audience the solution to became part of the online video for example Video olympics in London.for more info www.supersport.com 

Companies make scenes on sports sponsorship

Sponsorship is the most venture for major companies to transmit their messages,with a different reason depend on the company mission statement and objectives.The pre-season has fall down by the wild in soccer, whereby we saw Man united came and play its part in Durban, which was brought by DHL partner with MTN .The SAB took its second journey on sponsorship properties.The campaign known as "Be the coach" went successfully from the stands, taverns or couches, social media platform (facebook and Tweet), advertisements on TV and radio to reach their target audience.Looking to communication perspective SAB also make use of mobile to interact with soccer fans to vote for their favourite players at no cost to themselves.Some companies that are involve in sponsorships properties in soccer especially in PSL even though some did not confirm their processor to renew their contract.Those Companies make scenes on sports hopefully to value informing marketing decisions and driving direct marketing

• MTN which has currently renew their contract.



Source :MTN eight tournment that consist
  with the 8 team in the PSL the win go with R8m



• NEDBANK Currently in proccess

Source: tournment that include PSL and
 first division the win go with R6m

Telkom Currently in proccess

Source Telkom knockout include all the
 PSL team the go with R4.5m

• ABSA currently in proccess

Source: Absa who are facing speculation
about the PSL offer, more infor www.PSL.co.za

what is your view about those speculations?




                                                            

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