Sponsorship is the most venture for major companies to transmit their messages,with a different reason depend on the company mission statement and objectives.The pre-season has fall down by the wild in soccer, whereby we saw Man united came and play its part in Durban, which was brought by DHL partner with MTN .The SAB took its second journey on sponsorship properties.The campaign known as "Be the coach" went successfully from the stands, taverns or couches, social media platform (facebook and Tweet), advertisements on TV and radio to reach their target audience.Looking to communication perspective SAB also make use of mobile to interact with soccer fans to vote for their favourite players at no cost to themselves.Some companies that are involve in sponsorships properties in soccer especially in PSL even though some did not confirm their processor to renew their contract.Those Companies make scenes on sports hopefully to value informing marketing decisions and driving direct marketing
- MTN which has currently renew their contract.
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Source :MTN eight tournment that consist
with the 8 team in the PSL the win go with R8m |
- NEDBANK Currently in proccess
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Source: tournment that include PSL and
first division the win go with R6m |
Telkom Currently in proccess
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Source Telkom knockout include all the
PSL team the go with R4.5m |
- ABSA currently in proccess
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Source: Absa who are facing speculation
about the PSL offer, more infor www.PSL.co.za
what is your view about those speculations?
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sponsorship is the way to go especially football, because thats a world renowned language understood all over the world
ReplyDeleteMan what would football be without sponsorships,all of the successful teams have sponsors
ReplyDeletein nowadys most companies prefer sponsorship as their tool to get publicity and to save, as we know that sponsorship is inexpencive compared to advertising.
ReplyDeletebut what draw or delay those companies to sign a contract especially ABSA?
DeleteI think companies sponsore good teams in order for them to gain good publicity.
ReplyDeleteyou have to consider that soccer teams get or buy space and companies get free publicity eventually gain good publicity
Deletesponsorship is the most usefull strategy to achieve maximum publicity. however, sponsrship involves a risk for not benefiting as much as u wish if the sponsored event is not popular.
ReplyDeletecompanies are really doing some good when it comes to sponsoring teams,they might do it for the publicity but at the end of the day they change people's lives.
ReplyDeletefor example how the black label iniative take to sponsor the first teams and Vodacom too
Deletei think its a great idea and a good move for many companies because thats the only way to get their name out there and be heard.
ReplyDeleteits the way to go it helps in getting the teams and south african football out ther with the big guns and it benefit companies very well
ReplyDeleteI see many companies are still in progress sponsoring other teams and psl but my question is why Cocacola is no longer sponsoring in the PSL?
ReplyDeleteCocacola is looking to sponsoring event and there is no available space to sponsor PSL as ABSA still in progress we never know if Absa decide on not playing its part on Sponsorship.
DeletePSL brand is growing together with the sponsorship involved and if they keep it this way PSl will develope and become one of the best in the world.
ReplyDeletei hink companies involved in spondorship are doin th best o the company in creating publicity fo themselves at the same time helping the poject or community being sponsored
ReplyDeleteI think the SAB is taking a positive Public relations stand by using social media platforms to communicate as this is a quick and effective way to obtain and give out information across to target audiences. Way to Go SAB!
ReplyDeleteSponsorships are good for teams, they boost a teams morale. Companies also benefit in the form of publicity and companies also avoid paying tax through sponsorships.
ReplyDeleteSponsorship are good for teams and as well as the sponsors. They will get publicity and build a good image for the organisation.
ReplyDeleteit is a bit confusing how most companies sponsor PSL and other soccer tournament, is soccer the only sport that needs money in S.A????
ReplyDeletethis is one of the greatest way to involve the supporters of soccer to take part in the game,that was a great strategic move for SAB
ReplyDelete