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The debate over whether online media will replace print has been going for years, but we have to consider the time and space that to be an effective company those days you need to use different medium to reach target audiences. The facts that some companies face demands when they choose to use newspapers. Looking on ABC figures there is a decline for newspapers. SA's media dynamics are unlike those anywhere else in the world. The technology has run every cent of people life and is the way of the future. Some companies have discovered this, Count the time that you spend online in whatever platform you will come across an ads, say simple DEAL. Despite the economic challenges and the fact that the majority of ads are now being placed online, there are still hundreds of thousands of classifieds being sold in print. Once again, this highlights that high internet data costs are one of the many contributing factors in the print classifieds titles having not "died out". Companies that refuse to invest in print or that are merely discontinuing their print publications should consider the needs and buying patterns of the South African market. Looking on our society we live upon they still value print publication, because is local they can buy it and go to read at home, and pass it to someone else, also give people topics to talk about. My point is not on comparisons, is on the fact that Majority of ads are now being placed online
Important tips
The trick is to keep the online and the offline business separate while remaining transparent at all times. Optimise all the opportunities that remain in print without diluting the focus of the online team. Moreover, and the most important, keep abreast of the latest trends - especially the move towards mobility. Define your audiences by using the Public Relations Practitioner as your tool to define which medium your customers find most convenient is what you should give them. Mobile is a completely different environment from the desktop and people use it in a very particular way. Gone are the days when mobile devices were primarily used for calls. It has become a more comprehensive, inclusive platform, assuming the role personal computers did years ago. In the classified space, for example, mobile ad placements have gone from zero three years ago to 17% today, and we expect that to take off significantly in the next few years.
Source: Business Day via I-Net Bridge
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Source: Business Day via I-Net Bridge
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Yes I agree with you man,thanks or the tips I think PRPs have learnt something
ReplyDeletewow really it means that slowly print media is losing the battle against digital media.
ReplyDeleteThis is a learning curve,I have learned a lot from this blog it is informational.
ReplyDeleteTechnology is changing everyday and it makes life easy, but what am concerned with is that people wont have jobs.
ReplyDeleteThe internet has taken over, Advertisers now realise that we live in a cosmopolitan era and it is easier to reach a number of stakeholders through the internet than it is on paper.
ReplyDeletethats true look the ads on facebook as the number of users growing
Deletethe internet has so much power in everything we do in our lives.very informative blog
ReplyDeletethanks hey
Deletetechnology changing is technology making people lose their jobs because if people choose download news that means newspapers will not be valuable causing a decrease in income which will amount to lose andd people losing their jobs
ReplyDeleteis how life change job that need 10 people is done one person with the use technology(machine)
Deleteyea the internet have a huge impacts inadays, i learnt so many in you blog thanks
ReplyDeletewow thank you this blog, i also learned alot.
ReplyDeleteDISAGREE!!
ReplyDeleteBoss at the end of the day this is South Africa. We are predominantly a nation that is more face to face orientated (just this week we learned that radio is still predominantly used as a source of advertising.) You even mention this characteristic:THAT WE STILL BUY PAPERS AND PASS THEM ON AND talk about stuff.
After only 18 years of democracy we still have a long way to go before internet advertising becomes a trend setter in SA.
Digital media is taking over, that is sad news for me because im old school I prefer buying a newspaper and read it. Anyway not everyone can afford tohas access to internet. In South Africa I think digital media will take over fully in two decades to come.
ReplyDeletesocial media is taking a toll in everyday life whats the point of paying a lot of money for an ad ig you can do it for less online
ReplyDeleteOnline media will never replace print media because we still have people who do not have access to internet,therefore people will continue to by print media.
ReplyDelete