fraudulent meat products on the South African market

Fraudulent meat in South Africa market

The scandal of fraudulent meat products has led to PR crisis to the South African market, to be profitable market industry need to consider customers value than their competitors. Becoming the best buttery you need to provide food that values your customers. The butteries who are luck enough because they did not been identified by names, I suggest that they need to fix this problem as soon as possible without the focal point of experiencing loosing consumers. They need to understand that people have different religious, for instead some people who use or undergo traditional doctors they normally not eat pork. The meat industry failure to provide vital information on products has dented consumers because now they are concern of their health risks, doctors usually tell patients not to eat certain meat is not good to your body system , but how fear if consumers are being cheated.  Moreover the fraudulent meat poses economic instability for example Zimbabwe  has moved to secure border and entry points to ensure that contaminated meat from South Africa are not imported  into the country. The meat industry can restore the public trust by spot checks by their food technologists and spot DNA testing, also state relevant ingredients on their products packaging. 

Huge task to work on by Oscar PR Company



Nike susends Oscar's Contract

 

 

 

 

 

 

 

 

I think it would be difficult for Oscar PR Company to rescue his reputation. The incident take place on the 14 February 2013 has made coverage on every front paper, though Oscar PR Company is trying to pull a trick by arranging a memorial service to rebuild Oscar reputation showing him grieving and remains in deep mourning for the loss of his partner Reeva. The pressure is huge for the PR Company as a PR student I think Oscar team support and his family need to invite the media during the memorial service to show the world how they deeply care about what happen, privacy is not something to cry about at this moment but to nourish his reputation through using the media. I fully support the sponsors by withdrawing Oscar relations with their brand, as a brand you cannot win target audience using a face of someone who is facing murder charges, even though the court did not found him guilty but he did murder his partner. A brand stand for what its do and produce if Nike continue using Oscar on Nike brand it will send a message to the public that  “Just Do It”.

Oscar Lawyer Painted SAPS as amateurs



Hilton Botha investigating officer in the Pistorius murder case



The new development has an impact on Oscar case. Hilton Botha the investigating officer in the Pistorius murder case has misconducted the whole case, for example he did not bother to ask for or check Pistorius or Steenkamp's cellphones, even to seize a memory stick as an investigating officer. Secondly Botha gave the public lack of credibility towards his job by handling a murder case while the policeman is facing seven charges of attempted murder for allegedly firing shots at a minibus taxi carrying seven occapants. Barry Roux became a hero on his job by painting the SAPS as amateurs giving them a bad reputation. Oscar Pistorius team they did control their PR diversion very well, now the public look not only to Botha mistakes but also the SAPS on placing him in this position while they know. South Africa need to implement law into practical and avoid granting people who are guility second chances because they have money to escape like Botha and Oscar, what about those who are poor. South Africa always promote say NO to women abuse or violence but it seems like mens still have the power over womens. as a country we need to stick on what we say so that we progress not become planted as a weak country putting someone who is facing seven charges of murder, how can we trust our government if is so.

More drama for Oscar Pistorius’

Oscar standing on court for his bail hearing

 

Gun shops need to teach people how to use guns, for instance under going physiological counselling base on how to control anger and responsibilities to use guns. Nowadays guns are not used for protection but to destroy families.Oscar firing his wife its seems like was intentional because other evidence is that there were sum domestic nature. Both of them are public figure, but to Oscar right now is facing hard time all over. The incident has cost Oscar to loose reputation and it will be difficult to regain his image from the public. The people who can stand on his behave through sending messages for support instead they are disassociating him from their brands, for example Nike. Oscar Pistorius need to hire an Public Relations Practitioner to control message to the public because  he still did not found guilty.

Brands increasingly are turning to social media apps as an effective way to interact with their target audience.



facebook broadcasts for Nike app in
positinig with the brand



Buiding upon the facebook's Nike+Running app is a multi-platform app that connects with your smartphone whenever you go running. This is an example of another app that uses Facebook's social aspects to give the user an interactive experience, as you can share the distances you run and receive comments and likes. Facebook has make it alive for nike brand there is even a cheer function through which your Facebook friends can even comments on your running status, how facebook has make it as a platform to broadcast and innovation to help you run on you best and this is a great example of Nike's sticking to its brand message and encouraging brand engagement for their consumers. What nike do on its strategic plan is better way to get more people running and using Nike products than by making sure your online friends all know that you are outdoor activities.

 

The already robust app iTunes link, which records pace, distance and run route and encourages runners to challenge themselves,was originally designed to be motivational tool for runners. The new version upsthe motivational factor with the addition of a Facebook "Cheer Me On" run setting. Nike as a big brand on its innovation runners will now find a "Get Cheers'' option that they can toggle to on during the run setup process. In so doing, Nike+GPS will post a status update to the runner's Facebook profile that reads , Cheer me on with a comment and i will get on the run , i will get on the run how Nike brand connect to thier target audince

Any comments and “Likes” posted to the Facebook thread are automatically pulled inside the app as “Cheers” so that the runner can access and view the motivational sentiments shared by their Facebook friends. On completion of the run, the app will update the Facebook thread with the runner’s distance and pace, and a thank you message to friends who posted cheers. The latest version of Nike+ for iPhone also includes a “One More PowerSong” feature, another motivational element designed to encourage runners to beat their own previously set records by running the duration of one more song. App users can also select to broadcast their run to Facebook and twitter post-workout and view their records on the application’s history screen.

Who has the top celebrity ranking in social media

Celebrate regconize the important of using social media to
connect with their fans

With social networking becoming an important part of every common man's life, even the celebrities are heading towards this field of connectivity by opening social media accounts on platforms such as Facebook, Twitter and YouTube. This gets them a huge fan following and in return, they get to converse with real people in real life leaving behind the artificiality they exhibit.

As a result of a huge fan following, stars have top ranks on these sites. Each site has a different celeb who ranks number one. Let's have a look at the top celebs on each of these social networking platforms.

Twitter                                            
 
1Lady Gaga tops this list                              

2Justin Bieber                                       

TOP CELEBRATES ON SOCIAL NETWORKS

3 Katy Perry

4 Rihanna

5 Britney Spears

6.  Shakira

7 Taylor Swift

8Kim Kardashian

9Nicki Minaj

10 Selena Gomez.

Facebook

With regards to Facebook, Eminem tops the list members. Secondly it's Rihanna with 58 229 744 fan page members, Lady Gaga comes in third. Shakira occupies the fourth position. Even after his death, Michael Jackson still has a loyal fan following of 50 357 997 people. The footballer Cristiano Ronaldo ranks sixth in this list with fan page members. Next, in seventh and eighth place, is Justin Bieber and Katy Perry, Akon and Bob Marley hold the ninth and tenth positions.

YouTube

Number one on this platform is Justin Bieber with  views. Secondly, there is Rihanna. Coming in third is Lady Gaga with a subscription views. Number four on this list is Eminen. Shakira comes in sixth position. Beyonce takes seventh place. Next is Britney Spears . The ninth and tenth positions are held by Chris Brown and Pitbull.

With the fan pages constantly growing, it would be difficult to say who will rank number one on all these sites as the numbers change on a very regular basis. some celebrities engage in facebooking and tweeting merely to connect with fans and well…for the fun of it.  But why would celebrities bother with social media sites? What’s in it for them? A major incentive behind celebrity facebooking and tweeting is the ability to bypass the media and connect directly with fans. Social media sites offer celebs an unobstructed pipeline to share parts of their lives with fans. With social media sites, celebrities can shield themselves from vicious tabloids and distorted facts. Facebook and Twitter allow celebrities to dispel rumors about themselves and provide truthful and honest accounts of their lives

Majority of ads are now being placed online

online advertiments for American mattsess

The debate over whether online media will replace print has been going for years, but we have to consider the time and space that to be an effective company those days you need to use different medium to reach target audiences. The facts that some companies face demands when they choose to use newspapers. Looking on ABC figures there is a decline for newspapers. SA's media dynamics are unlike those anywhere else in the world. The technology has run every cent of people life and is the way of the future. Some companies have discovered this, Count the time that you spend online in whatever platform you will come across an ads, say simple DEAL.  Despite the economic challenges and the fact that the majority of ads are now being placed online, there are still hundreds of thousands of classifieds being sold in print. Once again, this highlights that high internet data costs are one of the many contributing factors in the print classifieds titles having not "died out". Companies that refuse to invest in print or that are merely discontinuing their print publications should consider the needs and buying patterns of the South African market. Looking on our society we live upon they still value print publication, because is local they can buy it and go to read at home, and pass it to someone else, also give people topics to talk about. My point is not on comparisons, is on the fact that Majority of ads are now being placed online

Important tips

The trick is to keep the online and the offline business separate while remaining transparent at all times. Optimise all the opportunities that remain in print without diluting the focus of the online team. Moreover, and the most important, keep abreast of the latest trends - especially the move towards mobility. Define your audiences by using the Public Relations Practitioner as your tool to define which medium your customers find most convenient is what you should give them. Mobile is a completely different environment from the desktop and people use it in a very particular way. Gone are the days when mobile devices were primarily used for calls. It has become a more comprehensive, inclusive platform, assuming the role personal computers did years ago. In the classified space, for example, mobile ad placements have gone from zero three years ago to 17% today, and we expect that to take off significantly in the next few years.
Source: Business Day via I-Net Bridge

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