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Many companies have moved from the industrial age to the new information age. This has been a result of the introduction of technology regular used such as Mobile phone (SMS), Apple Computer (Fast internet), Apple Ipads (where we may find Companies use it alternative to sign costumers immediately for example open Bank account). Technology has been a cultural innovation to everyone in such way that it saves time for people and increase relationship between organizations and its target audiences. The new innovations has led to changes on companies than before where lot of money was spend to marketing, on sending messages to the target audience. Nowadays companies recognize the use of social media such as Facebook, Twitter and so on, on reaching target audience. This new platform of social networks is seen as new venture of communication and profitable markets that allow additional flow of background information. This has given the two integrated departments Marketing communication and Public Relations on positioning the favorable image for an organization. This does not mean that the PRP and Marketing stands for the brand but represents how the brand should look like to audiences.
Benefits of Communication Technology
· Fast to reach audience who are in different context
· Save money and time
· Allow flow of information with immediate feedback
· Allow competition between small Business and with large Organisations
· Lead to favourable relationship between organisations and its targets audiences
for more info http://www.ehow.com/
the new age information is the best way to do it in the business world it make thinsg easier for them
ReplyDeleteif you can notice many organisations adopted this technologies and its advantages and benefits are that its easy to access, its fast and immediate.
ReplyDeleteI believe that new technology is the way forward however before there is an overhaul and organisations start using new communication technology exclusively an important factor should be considered. The number of people who do not have access to this technology is vast so organisations still need to find ways to make modern communication technology available to more people
ReplyDeleteIt is good for organisation to move from traditional to information age because it shows the improvement and ways of functioning better than ever before
ReplyDeleteevery organisation is moving from traditional media to social media which yes it is a good thing but the downside of it its that many organisations are not aware of the risk of going social media,maybe that should be also emphasised
ReplyDeletesocial media is a good innovative way of doing business, it shows lots of improvement to the nation as a whole.
ReplyDeleteInformation age is the best because you can respond if you not satisfied with what the organisation is offering you...unlike the traditional way whre the feedback was always delayed
ReplyDeleteThe organisations are using the new technology as a tool of communication with their publics as this is the very usefull way in today's world. it is their advantage to make use of the social media in order to channel their messages to their stakeholders. of course not everyone have the access to the social media however, this is the usefull way in the modern society whereby almost 9 out of every 10 people have an access to the social media.
ReplyDeletethanks for your comment
Deletesocial media has made the world a greater place to live in today.
ReplyDeleteSocial media realy enables and make the lives of individuals in organisations so easy to live and adapt.
ReplyDeleteNew information age have taken the world by storm, we all know it's effectiveness and how reliable it is. For social media is really enstablishing a global village.
ReplyDeletesocial media makes it easier for the stakeholders and the company to communiacte.
ReplyDeleteI think that adapting to the new technology development will help companies to survive forever.
ReplyDeletewell technoly is ever changing and the things it comes with are just amazing, looking at the power of social media. the world is much a smaaler place than ever
ReplyDeleteWhat stand out for me in this technology thing is accurate and it reaches large number of audience on the same time.
ReplyDeleteIt is for the company's good that they adapt to the ever changing technologies because it helps the growth of the company.
ReplyDeleteits important to keep up with innovative global trends that can help your company to be current and proactive
ReplyDelete